The negative impacts of copying main players’ ideas and how to always challenge yourself

A trend observed for a while in the field of UX is the copying of design solutions proposed by the major players. Today, unfortunately this approach is becoming more and more a standard practice in our field. The “do it like Instagram or WhatsApp” seems to be the automatic answer to any UX problem that needs solving.

A cat with a sly look that just took a bad shot
A cat with a sly look that just took a bad shot

Of course the companies behind these amazing products are big, have dozens of “more-brilliant-than-me” designers, use AI tools to validate their assumptions and alternatives, create their own design systems and are able to perform massive testing sessions to validate their hypotheses. And yes…

Quelques conseils sur l’observation ethnographique en UX.

L’observation directe consiste à se rendre sur le terrain pour s’immerger dans les pratiques des utilisateurs et à les analyser pour en rendre compte. Indispensable dans les sciences sociales, à l’ère du numérique, cette démarche peut sembler dépassée. Elle connait pourtant un regain avec la diffusion du Design Thinking et de l’UX. Elle constitue un levier fantastique pour mieux appréhender les pratiques des utilisateurs car :

  • elle permet de les étudier dans leur environnement quotidien en évitant de les placer dans une situation artificielle ;
  • d’amener des éléments objectifs car cette analyse ne…


Senior product designer who enjoys to reduce the complicated to the simple. Trust in positive and humanist UX design.

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